Let’s say that you are a consumer looking to take advantage of data backup in an affordable way. You want a way to keep your data safe in the event of a disaster. For the average PC user, Google Drive now allows users to take backups of specific files and folders via the Backup and Sync application on their desktop PC.

Thankfully, natural disasters like floods and tornadoes are rare. However, there are plenty of other threats that are much more prominent, and they can strike at any time. This makes it dangerous to be complacent about your company’s business continuity plan, especially since you have no way of predicting these events ahead of time. This forces you to have the mindset of “If not now, when?”

“It won’t happen to me.” This is a common excuse amongst business owners who refuse to equip their network with a comprehensive data backup and recovery solution. They may feel like they’re careful enough to avoid a major data loss-causing disaster. Yet, the inconvenient fact remains that a disaster can happen to any business, no matter how prepared they may be.

Data backup is foundational to every business continuity plan. Despite this, many businesses don’t realize that data backup and disaster recovery are two very different solutions. This oversight could leave a company high and dry in the face of a disaster causing data loss.

Whether we like it or not, memes have had a profound effect on how the world’s population views current events and popular culture. In part, this is thanks to the prevalence of the Internet, which has fostered these absurd images and provided them an outlet to flourish. Due to how viral they are, it would be foolish to dismiss them as inconsequential; in fact, when leveraged properly, memes can make a statement about your business and its specific brand.

Businesses are volatile entities that can change drastically at any given moment. All it takes to eliminate data and cause disaster is an unexpected natural disaster, like a flood or fire, or a hardware failure that wipes out mission-critical data. The fact remains that your organization could face significant downtime from data loss, and the future of your business could hang precariously in the mix.

When you mention the term 'disaster recovery,' most people think about the big ground-shattering events like earthquakes, fires, floods, tropical storms, etc. While these natural events are certainly disasters and devastating in their own right, smaller things can constitute as a disaster for your business, and they aren't seasonal.